AKKURAT Journal: How did the idea come about?

When I had a bunch of conversations with friends, colleagues, and interesting human beings over the last couple of years. Every time we finished a conversation, I was asking myself why isn’t this chat archived and available?

The TÊTE-À-TÊTE series was born for this reason. Each issue of the journal will portray a hand-picked creative that we as a collective love, work/worked with, or feel inspired by. It’s filled with great conversations — talking about self-development and being honest about the industry, as well as portraying the artist’s portfolio, recent projects, and the human being behind them.

Everyone isn’t the same. They work in different ways, they entered the business for different reasons, they respond to different pieces of work, and they have different outlooks on what they consider important and what they don’t. How do they approach their projects? Where do they find inspiration? What are the creative stimuli of ideas, what are the beta-blockers of good ideas? What does the future hold for them and the advertising industry as a whole? The answers should be as diverse as the protagonists themselves.

The AKKURAT Journal will never really follow the rules and guidelines that a more established publication would. Its purpose is to generate interest and eliminate boredom.

Let’s see where this is heading! It’s a bit of an experiment — let’s put it that way.


— Andreas —