Decoding world-class advertising directors
Introducing: Addicted – A Best of Advertising
In a time when AI floods our feeds and trends shift by the hour, Addicted is a timely reminder of what great advertising once was, and still can be. This project is a curated collection of some of the most iconic, artfully crafted ads from the past few decades. A celebration of human creativity, storytelling, and direction in a media landscape that's changing faster than ever.
What started as a passion for interviews and conversations with some of the world’s best commercial directors is now evolving into a digital archive and podcast series—culminating in a limited edition book that honors the most defining pieces of work in the industry. One director. One standout film. Carefully selected. Beautifully told. It isn’t about nostalgia—it’s about preserving the craft. A love letter to timeless advertising.